Events

After the great success of eCommerce BBQ 2024 and 2025, we can't wait to be back in 2026! The BBQ is more than just an event – it's where the e-commerce community meets, exchanges ideas, and grows together. Look forward to engaging talks, deep discussions, and of course the legendary BBQ – because it's going to be hot, delicious, and full of fresh insights!

We're excited to see you and shape the future of e-commerce together!

At Shopware Stammtisch Berlin, we bring together the capital's Shopware community alongside Winkelwagen and XeroGrafiX. In a relaxed atmosphere, developers, shop owners, and e-commerce professionals meet to discuss current topics, new developments, and practical experiences. Beyond short impulse talks, the focus is on open exchange – an evening full of inspiration, real conversations, and valuable connections. We're excited to host this event together with our partners.

The Scaling Business Summit 2026 is the perfect mix of inspiration, practical insights, and real growth power. An entire week focused on how companies can scale smarter – from the Summit Experience to workshops and the big Scaling Business Conference. Expect fresh strategies, strong speakers, and plenty of opportunities to connect with other entrepreneurs and doers. Perfect for anyone looking to take their business to the next level sustainably.

Shopware United Connect is the central community event in the Shopware ecosystem, bringing together merchants, developers, agencies, and technology partners. Through keynotes, hands-on workshops, and interactive sessions, everything revolves around topics like solution architecture, performance, and conversion optimization. For us, the Connect conference is an important forum to shape Shopware's future together with other e-commerce enthusiasts, gather new insights, and expand our network.

The E-Commerce Berlin Expo is the meeting place for everyone shaping and advancing online retail. Entrepreneurs, experts, and enthusiasts come together to discover the latest trends, innovative solutions, and best practices. Look forward to inspiring talks, practical workshops, and numerous networking opportunities. We're excited to exchange ideas with the community, gain fresh insights for our work, and explore the future of e-commerce!

The Shop Usability Award is one of the most prestigious awards in German e-commerce, recognizing online shops with outstanding user-friendliness, strong design, and innovative concepts. At the festive gala, industry experts, merchants, and UX specialists come together to celebrate the year's best shops and gather fresh inspiration. This event holds special significance for us – our Managing Director Christian is part of the jury, contributing his expertise in modern, user-centered shop concepts.

The K5 Female Circle brings together women from e-commerce, digital business, and technology to share experiences, discuss challenges, and motivate each other. The mix of inspiring talks, honest insights, and open conversations creates a special space for networking, new perspectives, and collective growth.

The Shopware Community UnConference is a truly special event: no fixed speakers, no rigid schedule – instead, participants themselves shape what gets discussed. Whether beginners or experienced developers, backend or frontend enthusiasts – every suggestion counts. What matters is the lively exchange, real conversations over coffee, workshops, impulse sessions, and a relaxed after-party in the evening. We highly value SCUC because it strengthens the open spirit of the Shopware community and lets real innovations emerge from participants' ideas.

Multichannel Day is all about successfully connecting different sales channels. Practical talks, best practices, and engaging discussions show how modern commerce works and where the customer journey is heading. The event provides us with diverse insights to optimize cross-channel strategies and take current trends directly with us.

The OMR Festival brings together marketing, technology, creativity, and business like no other event. Big stages, powerful speakers, hands-on masterclasses, and unmatched networking make it a highlight every year. We're especially looking forward to fresh ideas, current insights, and the energy of a community shaping the digital future.

Shopware Community Day brings together merchants, developers, and e-commerce professionals to dive into the world of Shopware together. With exciting product updates, inspiring talks, and practical workshops, the event offers valuable insights into current platform developments. A great opportunity to deepen knowledge and exchange ideas with the community.

The K5 FUTURE RETAIL CONFERENCE is where the e-commerce scene comes together. Two days of insights, trends, and hands-on content – talks, masterclasses, and an expo floor. Meet merchants, brands, tech teams, and agencies, get fresh ideas, and make new connections. Perfect for anyone serious about scaling in digital commerce.