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Server-side tagging

Server-Side Tagging (SST)

GDPR-Compliant 1st-Party Data and Better Performance

Cookie blockers, tracking prevention, ITP – modern browsers make classic tracking increasingly difficult. Server-Side Tagging shifts your tracking tags from client to server, solving multiple problems at once: You regain 1st-party data, bypass ad blockers, improve your Core Web Vitals, and stay GDPR-compliant.

ScaleCommerce hosts your SST instance exclusively in Germany – no data transfer to Google Cloud, no US servers, full data sovereignty. Your marketing and analytics tools continue running as usual, just faster, more reliably, and privacy-compliant.

We use Google Tag Manager Server-Side as a proven foundation and combine it with a fail-safe cluster architecture. Your tags are processed server-side before being forwarded to Google Analytics, Meta Pixel, or other tools. The result: Less JavaScript in the browser, faster load times, higher data quality, and simultaneously full GDPR compliance.

The result:

  • Better Core Web Vitals through drastically reduced client-side JavaScript.
  • Higher data quality thanks to 1st-party cookies instead of 3rd-party.
  • GDPR-compliant through hosting in Germany, no Google Cloud.
  • Bypass ad blockers – 1st-party data remains available.

Server-Side Tagging is seamlessly integrated into the ScaleCommerce platform. Our support team helps you with setup and migration of existing containers. The instance runs highly available in cluster mode, scales automatically during traffic spikes, and offers transparent, predictable costs instead of variable Google Cloud fees.

Over 50% of our customers already use ScaleCommerce Server-Side Tagging – because it simply works, delivers performance, and takes data privacy seriously.

4 Clear Advantages

1. Full Data Sovereignty and GDPR Compliance

Hosting exclusively in Germany. No data transfer to Google Cloud. Full control over your user data. GDPR-compliant by default.

2. Better Core Web Vitals and Higher Conversion

Less JavaScript in the browser means faster load times, better user experience, and positive impact on your SEO ranking and conversion rate.

3. Reliable 1st-Party Data for Precise Analysis

Conversion of 3rd-party to 1st-party cookies. Ad blockers and browser restrictions are bypassed. Significantly higher data coverage and quality for BI tools and marketing decisions.

4. Predictable Costs and German Expert Support

Transparent monthly rates instead of variable Google Cloud costs. Specialized German support team for all technical questions around Server-Side Tagging.

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